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Try Jake for amazing water movement. It's narrow, flat-sided body combined with a unique lip design work together to generate tremendous wobble and flash, even at high speeds. Predatory fish see a forage baitfish struggling for survivial as it attempts to swim upright. The high-impact lip is designed to hammer the structure, trees or rocks, driving the large trophy-class fish to take action. Available in 6, 8, 10 and 14 inch versions, it is equally effective, cast, trolled or twitched.

Musky Mania Jake Crankbait, White Perch

Minn Kota BT Talon Motor Parts (2017-2023)

Shum Shum Mini Tap Dancer

Hirsch Ghost Spin

Thorne Bros. Custom Ice Rod - Build Your Own!

Humminbird Helix Ice Conversion Kit - Mega 360

Lakewood Swimbait Hanger

Boat Electronics

Ty Sennett Pacemaker - Wood

The new Tatula SV70 reel with an all-new frame size to be the smallest, lightest, and most palmable Tatula SV reel the company has ever introduced. The amazing new Tatula reel is one of the lightest, one of the most controlled baitcasting reels on the market today. It features an aluminum frame, aluminum handle sideplate, and is extremely palmable. With regards to gearing, it also contains Daiwa’s Hyper Drive Design gearing system for very smooth cranking and fluid-like rotation.

Daiwa Tatula SV 70 Baitcast Reel - TTUSV70L

Thorne Bros. Custom Ice Rod - Build Your Own!

Inhaler Rattletail

Firehouse Lighted Tip-Up

Sufix 832 Ice Braid