COTTON CORDELL BIG O Fishing Lure • #7897 METALLIC BASS – Toad Tackle

Cordell offers tournament-caliber fishing lures that should be in any serious angler's tackle box. Built on a legacy of attracting fish when other lures just won't do. Cotton Cordell walleye and bass fishing lures feature a true-running design for fooling even the most stubborn fish. With more than half a century of testing, designing and manufacturing fishing lures, Cordell has learned what the big fish can't resist.

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Cotton Cordell Big O lures

Cotton Cordell Big O lures

2021 New Products Strike King Lure Company

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

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