At the campsite you showed up wearing the backpack cooler that also happened to be the cooler backpack. The Zuma Backpack Cooler didn't just look cooler than those clunky ice chests it also kept things cool in two different ways. The Zuma's drawstring-secured top mesh section dried the clothes you had to change out of after falling in a river. Meanwhile the ThermoGuard insulation on the bottom half chilled your 20 12-oz. beer cans during your hour-long hike to camp.
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